Matching your branding to your goals

The first step on your sports branding journey is to allow us to understand the goals for your business – both in the short term and the long term. We understand that the strategy and market position of every brand is different, so we take the time to get to know your organisation from the ground up. From there, we can help you to make the decisions that are going to best suit your brand moving forward.

We’ll work with you to develop a mission statement to guide your business as it progresses. This statement can influence everything from your core values and positioning, to your brand voice.

• We’ve worked with countless brands, and we understand that every market position is unique
• We’ll start at the foundations to ensure that your cycling branding is not only perfect for your organisation, but can grow as you do

Researching and developing your brand

We base our work on a combination of tried-and-testing methods, and rigorous research into your business, competitors, and industry niche. It is important to learn from the successes (and the failures) of businesses similar to yours, as well as making sure that your branding is offering something fresh in the cycling sector.

Branding is about getting all of the individual details exactly right, from the colours and the fonts to individual word choices in your marketing materials. We will work with you on branding across all areas of your cycling or sports business including slogans, key messages, product service naming, and marketing channels.

• All of our work is based on in-depth research – we establish what’s unique about your business and make that a focus
• We are always happy to talk through our recommendations and we involve you at every step in the process

Bringing your brand to life

The next step in the process is to take your cycling branding from concept to reality – and we have a team with the expertise to do this perfectly. We’ll take the visual and written guidelines that have been established, and apply them to all aspects of your organisation. Our talented array of web designers, graphics specialists, copywriters, and content creators will collaborate to create work that is exactly in line with your requirements.

Of course, it is important to get the branding right for your website, but we also ensure that other channels are covered. From your social media platforms to physical marketing materials, it is vital that your branding is synchronised, to present the most effective messages.

• Our goal is always to make your sports business succeed – a coherent and consistent branding is one of the most important ways to do this
• We can work on everything from promotional videos to press releases; no matter what you need created, we can help

A style across all platforms

Having all of your branded materials in place is fantastic – but it is far from the final step in the process. It is important to prepare your business for the future and ensure that any content created sticks to the same strategies as the great work that has been carried out in the past. To help with this, we’ll create written brand guidelines and a style guide for your organisation.

This allows you to look back at anytime and understand the right way to use any graphics, and the preferred tone of voice for writing.

• We have worked alongside many of our clients for a number of years, ensuring the correct level of quality goes into any marketing materials
• We can also provide on-going analysis and support to your business if you feel that any part of the branding needs to be refined